My Process
Every project begins with curiosity and a blank page. Here is a look at the process I follow to take a lettering piece from initial concept through to the finished work.
Discovery & Research
Every project starts with a conversation. I learn about your brand, audience, and goals, then dive into visual research — pulling references from vintage signage, type specimens, and the broader design landscape to find the right direction.
Sketching & Concepts
With pencil and paper, I explore a range of lettering styles, compositions, and layouts. This phase is fast and loose — the goal is to generate ideas and find unexpected solutions before committing to any single direction.
Refinement & Inking
Once we align on a concept, I refine the chosen sketch into a tight pencil drawing, then ink the final piece by hand using brush pens, pointed nibs, or flat brushes depending on the desired style and texture.
Digital Polish
The inked artwork is scanned at high resolution and brought into the digital environment. Here I clean up letterforms, adjust spacing and weight, and prepare the piece for its final application — whether that is print, packaging, or screen.
Delivery & Application
The finished lettering is delivered in all the formats you need, along with guidance on usage and placement. I stay available through production to ensure everything translates beautifully from file to final product.